Story by 2014 Fellow Catherine Green | Photo by Hilary Sloane
Don’t believe the hype. Readers still care about high-quality news online, especially from the outlets they use regularly, according to key findings in Wayne State University professor Fred Vultee’s 2011 study sponsored by the American Copy Editors Society (ACES).
“People aren’t going to pay for your crap if it’s crap,” says Teresa Schmedding, ACES president and deputy managing editor for the Daily Herald in Chicago. According to Vultee’s research, readers care more about grammar than style.